About Us

Princess Royal Station has been an iconic part of the Mid North landscape in South Australia since the 1850s. The property has been in the hands of the Rowe family for over 20 years starting with the late Bob Rowe and his son Simon. Simon's three children are now heavily involved in the business also. 

The family operation spans from Burra through to the northern Flinders Ranges and comprises historic properties such as the Mackerode Homestead and Princess Royal Station.

Princess Royal Station has rapidly grown since it was purchased in 2000 and has a strong focus on quality and consistency.

Operations include high-quality grain and grass-finished beef, large-scale cereal grain production, livestock trading, Angus breeding, lamb production, an expanding internal freight division and live export quarantine.

Our Aim

We aim to continue to grow our business, and our staff, to ensure long-term success. By incorporating our rich history, vertical integration, modern methods and technology, we seek to consistently improve our effectiveness and efficiency, all the while ensuring our practices cause the least harm possible to our environment.

Since 2000 the Rowe family, the late Robert, an original co-founder of T&R Pastoral Company and his son Simon, both pioneers in the South Australian beef industry have grown their endeavours to include a number of businesses and properties, generating a wide variety of produce including breeding of cattle, feeding of cattle and sheep, agricultural cropping, cattle commission services, large truck freight operations, also dabbling wine production.