Do you ever wonder what affects the taste of beef?

The cattle experts at Princess Royal Station operate South Australia's premier feedlot and understand how stress can influence the flavour of beef.

Short-term stress in cattle changes the chemistry in the meat making the beef tough and less flavoursome. Further stress can even cause the meat to break down over time.

Stress in cattle can be caused by many different environmental factors including fear, noise or unfamiliar surroundings. That’s why at Princess Royal Station we pride ourselves on the design of our complex which creates an efficient and low-stress environment for our cattle, giving them the best possible life.  

Moreover, to ensure that our cattle have consistent low-stress levels, Princess Royal allows cattle to roam over 20,000 acres of land and uses a feedlot that features advanced systems and practices to reduce stress.

At Princess Royal, we value the well-being of our cattle because we know that this directly influences the taste and quality of our beef.